There is a ton of room between 10% and the typical .1% or .5% (or less) that a new hire would get. Compete on equity by widening the employee pool from the star

There is a ton of room between 10% and the typical .1% or .5% (or less) that a new hire would get. Compete on equity by widening the employee pool from the start. They still have to vest, so it's on them to prove themselves.