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Regarding subscription pricing, if you are going to charge and you want to keep the price under $10/mo, charge at least $5.99/mo because a) you can get away wit
by jfornear 18y ago
Regarding subscription pricing, if you are going to charge and you want to keep the price under $10/mo, charge at least $5.99/mo because a) you can get away with it, and b) $3.99/mo could make your product seem cheap. IMO $5.99 is close to the cost of a fast food meal, which most people don't hesitate when faced with.
I don't know how much thought you put into the $3.99/mo, but there is a lot of research out there that supports pricing higher for reasons none other than to create the perception of value. Interesting topic to look into, either way.
- alexdong 18y agoInteresting. Will definitely try an A/B test on the pricing to see whether that matters. One question: between $5.99/mo and $30/yr, which one will you recommend? (There is intense computing power required here, so I'll definitely work out the equations. )