It's pretty much what Yanis Varoufakis brings up on "Technofeudalism", Google created a digital feud with YouTube, heavily subsidised it until there was virtual

It's pretty much what Yanis Varoufakis brings up on "Technofeudalism", Google created a digital feud with YouTube, heavily subsidised it until there was virtually no competition and now just lives by extracting rent from everyone on the platform: ads' buyers, users (we pay either Premium or with our data), content creators, etc. YT can change the rules of the game and there's nothing anyone can do about it, they will keep extracting rent now that their platform is basically a fiefdom. Without competition, without alternatives, we all depend on the digital land that Google took control of, just like serfs and peasants. I miss the Open Web.