> What will stop youtube from doing the same? Nothing. And given it's their company, they get to offer their products/services however they wish. If you don't

> What will stop youtube from doing the same? Nothing. And given it's their company, they get to offer their products/services however they wish. If you don't find value in it, stop using it. > After all, shareholders must appeased. Where does it end? As someone who owns an S&P 500 index fund, which has Alphabet as a component, I would like to see returns to help fund my retirement. When customers push back.