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Here it was charging for RSVPs that killed it. Everyone dropped it like a hot potato when they announced it.
by magicalhippo 3y ago
Here it was charging for RSVPs that killed it. Everyone dropped it like a hot potato when they announced it.
- ghaff 3y agoIt can be tough to get people to pay an ongoing fee for something that's often used for people to do casual recreational activities rather than one of the many free alternatives--even if they're not quite as suited for the purpose.
- btown 3y agoMeetup had a way to do this: make it opt-in by organizers, then increasing organizer price later on, perhaps even drastically, to incentivize the new structure. Over a year, say, even on organizers who didn't opt in, they could likely double their revenue per subscription with minimal churn. Instead, their messaging strongly implied that, while it was still being tested, this would be mandatory, destroying community trust. An absolutely flubbed rollout. https://www.theverge.com/2019/10/15/20893343/meetup-users-furious-new-rsvp-payment-test https://www.theverge.com/2019/10/15/20893343/meetup-users-fu... https://wptavern.com/meetup-com-introduces-rsvp-fees-for-members-wordpress-meetup-groups-unaffected-by-pricing-changes https://wptavern.com/meetup-com-introduces-rsvp-fees-for-mem...