It is the law. You can use those photos (including competitors photos) for any use other than marketing. Other uses, for a company, don't really exist. It is o

It is the law. You can use those photos (including competitors photos) for any use other than marketing. Other uses, for a company, don't really exist. It is often explicitly upfront in the media pages of most government agencies. SpaceX can use the photos as such for factual reporting, which usually ends up being marketing for them indirectly. That is allowed. If SpaceX were to market themselves actively as having government ties, that would not be allowed. In a similar vein, I notice most startups using government logos in their marketing. That is also not allowed - even if the agency is using your software. You are not allowed to display those logos, except for "factual marketing" - say, a white paper on the government agency using your software. Even mentioning something on the lines of "DOD improved its purchasing efficiency by 10x (heh!)" is forbidden explicitly. I'm not sure about most of the agencies themselves, but the FDA is very strict about enforcing this rule and has often fined Big Pharma for this infraction many times.