It does. When you have nothing big to inovate to most products, you need to tell a story to keep the attention of the customers. This is where 4.1 comes into th

It does. When you have nothing big to inovate to most products, you need to tell a story to keep the attention of the customers. This is where 4.1 comes into the picture. When 4.1 changes the direction into politics, you start doing it internally. That leads to the next points.