It makes sense to manage the search and ad business quarter to quarter, but if that's all they do then they will soon get disrupted by the next big thing like A

It makes sense to manage the search and ad business quarter to quarter, but if that's all they do then they will soon get disrupted by the next big thing like AI. They also need to keep thousands of internal startups running in "change the world" mode so they can disrupt themselves and stay in the game long term. I thought thats what they were doing with letting everyone do their Friday projects.