3 ms·
> Building new products is trivial Why is this a given? > channel saturation What does that mean?
by syndicatedjelly 3y ago
> Building new products is trivial
Why is this a given?
> channel saturation
What does that mean?
- pestaa 3y agoMarketers use the term channel to describe a way to reach an audience: social media platforms, SEO content, content marketing, ads, podcasting, etc. Saturation is maximizing the rate with which marketers flood these channels with messages. This is a big topic amongst B2B marketers nowadays because buyer behavior is changing.