Notwithstanding that what matters to the Apache shouldn't be anyone's decision but the Apache, I think this is more important than you realize. Part of maintain

Notwithstanding that what matters to the Apache shouldn't be anyone's decision but the Apache, I think this is more important than you realize. Part of maintaining an identity and culture (particularly under a constant state of ethnic and cultural attack and oppression) is having some control over how and where that identity and culture are used. This is a right we simply assume, without question, for ourselves in numerous contexts. If the Apache have no rights to their own name, or if no such rights are respected, then they have less status in our society than even fictional characters, which are at least protected by copyright. Why should it be the case that no one can use "Mickey Mouse" but everyone can use "Apache?" At least the Apache are real. And if that's the case, there's no chance of anything greater being resolved. One cannot take the big steps if even the small steps are impossible.