> Nobody cares in the slightest what the next Star Wars movie will be about or how the IP is doing. Of course nobody cares about how the IP is doing. That is f

> Nobody cares in the slightest what the next Star Wars movie will be about or how the IP is doing. Of course nobody cares about how the IP is doing. That is for the corporation to worry about. On the other hand people, individualy, will make up their mind about buying a ticket or not. There are many different things which go into that decision, but one of those is how much they enjoyed the earlier movies in the franchise. Caring about the IP is the forest. And individuals making a decision to go to the cinema to watch the new star wars thing or doing literally anything else with their free time are the trees which make the forest.