4 ms·

The Star Wars Extended Universe used to be massive. I bet if you just adapted some of the more popular novels they could continue making a lot of money. The pro

The Star Wars Extended Universe used to be massive. I bet if you just adapted some of the more popular novels they could continue making a lot of money. The problem is that in that case they'd be targeting the Star Wars fandom rather than throwing them under the bus to court as broad of an audience as possible. The franchise just can't keep reinventing itself to target every demographic. They need to cater to existing fans.

verve_rat 3y ago
Which is the lesson Star Trek has been learning over the last several years. Play to the fandom, and grow the fandom over time. Making a thing into a different thing, unsurprisingly, alienates the people that pay you money for the first thing. That doesn't mean that these IPs (and their fandoms) can't evolve, but you need to tell good stories that respect the universe they are set in.
paulddraper 3y ago
> The Star Wars Extended Universe used to be massive. To emphasize this point: There are literally 350+ Star Wars Legends books [1]. And that's not including film novelizations, comics, or individual short stories. [1] https://starwars.fandom.com/wiki/Timeline_of_Legends_books https://starwars.fandom.com/wiki/Timeline_of_Legends_books
tenpies 3y ago
Speaking of the Extended Universe, everyone should watch the trailers of Star Wars: The Old Republic (SWTOR), especially Kathleen Kennedy and anyone at Disney working on Star Wars content. My understanding is this universe began as fan fiction and these trailers about an MMO are probably the most interesting Star Wars films since first two trilogies. Betrayed: https://www.youtube.com/watch?v=hWFzfQs7vmk https://www.youtube.com/watch?v=hWFzfQs7vmk Sacrifice: https://www.youtube.com/watch?v=2bmsNa9GOR0 https://www.youtube.com/watch?v=2bmsNa9GOR0 Deceived: https://www.youtube.com/watch?v=iGDBTDnW7d0 https://www.youtube.com/watch?v=iGDBTDnW7d0 The MMO is over ten years old, but the trailers are so celebrated that they re-released them in 4K two years ago. In a matter of minutes, they all manage to tell a better story, with more compelling characters and dialogue, than anything Disney has put out.

verve_rat 3y ago

Which is the lesson Star Trek has been learning over the last several years. Play to the fandom, and grow the fandom over time. Making a thing into a different thing, unsurprisingly, alienates the people that pay you money for the first thing. That doesn't mean that these IPs (and their fandoms) can't evolve, but you need to tell good stories that respect the universe they are set in.

paulddraper 3y ago

> The Star Wars Extended Universe used to be massive. To emphasize this point: There are literally 350+ Star Wars Legends books [1]. And that's not including film novelizations, comics, or individual short stories. [1] https://starwars.fandom.com/wiki/Timeline_of_Legends_books https://starwars.fandom.com/wiki/Timeline_of_Legends_books

tenpies 3y ago

Speaking of the Extended Universe, everyone should watch the trailers of Star Wars: The Old Republic (SWTOR), especially Kathleen Kennedy and anyone at Disney working on Star Wars content. My understanding is this universe began as fan fiction and these trailers about an MMO are probably the most interesting Star Wars films since first two trilogies. Betrayed: https://www.youtube.com/watch?v=hWFzfQs7vmk https://www.youtube.com/watch?v=hWFzfQs7vmk Sacrifice: https://www.youtube.com/watch?v=2bmsNa9GOR0 https://www.youtube.com/watch?v=2bmsNa9GOR0 Deceived: https://www.youtube.com/watch?v=iGDBTDnW7d0 https://www.youtube.com/watch?v=iGDBTDnW7d0 The MMO is over ten years old, but the trailers are so celebrated that they re-released them in 4K two years ago. In a matter of minutes, they all manage to tell a better story, with more compelling characters and dialogue, than anything Disney has put out.