4 ms·
Lightyear wasn't a success either when you consider marketing costs, which apparently makes it where you need 1.5x the budget just to break even, or so I've rea
by Ruq 3y ago
Lightyear wasn't a success either when you consider marketing costs, which apparently makes it where you need 1.5x the budget just to break even, or so I've read.
- johnnyanmac 3y agoNormally yes. But I wouldn't be surprised if marketing budgets were slashed with the pandemic as well. So all our usual rule if thumbs are out of whack.
- TerrifiedMouse 3y agoA quick google says the general consensus is you need 2.5x the budget of the movie to breakeven.