4 ms·
The term did come back a bit in 2014 with the great television series "Halt and Catch Fire." The metonymy of "Big Blue" was regularly used in the series (espec
by jyunwai 3y ago
The term did come back a bit in 2014 with the great television series "Halt and Catch Fire."
The metonymy of "Big Blue" was regularly used in the series (especially in the pilot) to describe IBM as a huge entity that a forcefully-made new division of a smaller company was competing against, to develop a personal computer in the 1980s.
This scene in the pilot about a salesman trying to convince another company's executives to choose his products over IBM's describes the feeling behind the term very well: https://youtube.com/watch?v=XOR8mk0tLpc&t=65 https://youtube.com/watch?v=XOR8mk0tLpc&t=65