Allegedly this advice (making the Youtube face) actually works, prevails in A/B tests, and at this point is basically required in order to get enough viewers to

Allegedly this advice (making the Youtube face) actually works, prevails in A/B tests, and at this point is basically required in order to get enough viewers to sustain a channel. Veritasium did a video on it a while back, and the guys on Linus Tech Tips’ podcast have talked about it a bunch of times. It seems that the number of people who dislike Youtube Face enough to actually block a channel are low enough so as to not matter. So as a viewer, you have a choice: You can continue to block channels that do the Youtube Face, knowing that you’ll be missing out on good content (because yes even good channels do it), out of a desire to send a message that no one will heed. Or you can put up with it and watch the videos anyway.