I personally wouldn't be looking for faux-bro culture in a startup, but you should expect people who have common goals+values and move/talk/dress alike to bond.

I personally wouldn't be looking for faux-bro culture in a startup, but you should expect people who have common goals+values and move/talk/dress alike to bond. This has value (sure, you still want diversity in thinking/problem solving - but in culture? not directly helpful). So, hiring or soliciting hires on the basis of cultural compatibility, where legal, is just a tradeoff. You lose by turning off or dismissing part of the total pool, but if the culture is good, you get more out of those who are compatible with it. Copying the latest fad culture is counterproductive. The companies piling on without any authenticity are idiotic. They'll end up with dregs pretty soon if they all keep going to the bro well (which I assumed was ironically intended - who knows any sincere bros?) Of course, ironic culture is real (ironic) culture.