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The whole influx of Chinese cars is greatly exaggerated. Car is not a phone, so you can't just make it and have user to throw it away when it breaks. User will
by TheLoafOfBread 3y ago
The whole influx of Chinese cars is greatly exaggerated. Car is not a phone, so you can't just make it and have user to throw it away when it breaks. User will want support (service, diagnostics, parts) so you need service network and train people in that service network. You need to have aftermarket parts distribution and storge. This all will cost money, so price for Chinese cars will go up and level up with European cars and Asian brands already established in Europe.
Or you can ignore all of that and have people driving cars 10k EUR cheaper than competitors, but when they will experience minor breakage or fender bender, their cheaper (but still expensive) car will become a 2-3 tones brick on the side of a road. Not good for PR and future of your brand.