Ironically the longer and more trusted a company becomes, the more data it gathers, the more potential money it can make by going to the dark side. It only take

Ironically the longer and more trusted a company becomes, the more data it gathers, the more potential money it can make by going to the dark side. It only takes one bad CEO thinking of short term profit to see the $$$ and cash in that data and goodwill. Similar to MS it will take 5-10 years for people to realise what's happening and spread the word. By then that person may have cashed out. Is every CEO of Apple or any company for 100 years going to have a long term privacy mindset. I think the only viable way is for the company not to have the data or for them to only service highly knowledgeable users that would move quick if things went to change. But that means the majority must always lose their privacy. It feels similar to the trade off for adblocking.