But the thing is, a company don't need 100% of the best programmers; in the extreme case of a small startup, you just need a handful of them to get off the grou

But the thing is, a company don't need 100% of the best programmers; in the extreme case of a small startup, you just need a handful of them to get off the ground. If you can make an environment that a few people love, even if most people wouldn't like it, that could be a competitive advantage in hiring. Companies like the ones that the article criticizes may actually be doing themselves a favor, even as they alienate people who find that kind of environment off-putting. Huh. When I started writing this comment, I did not expect to come to that conclusion.