My reasoning is, there's topics where I don't bother to go to google anymore because I know the results will be crap. That way google loses any way to show me a

My reasoning is, there's topics where I don't bother to go to google anymore because I know the results will be crap. That way google loses any way to show me ads when I'm searching for these topics, or get paid for click-throughs, or to profile my interests as accurately as they could otherwise. There's categories of products where I spend money regularly, but I go directly to category-specific sites so google again loses out on the ability to take their cut as middleman, which I'd happily let them take - and maybe discover vendors other than the ones I know - if they provided me with higher-quality results than they do now.