The bigger risk frankly is that people watch so little they no longer pay the license fee because it makes no financial sense to do so. I haven't watched terre

The bigger risk frankly is that people watch so little they no longer pay the license fee because it makes no financial sense to do so. I haven't watched terrestrial tv in a decade or more, pretty sure there's a generation of UK kids who will never bother because youtube/twitch/netflix is better as far as they're concerned.