2 ms·
>I made an newsletter where I dump all my really good business ideas onto that I don't have the time to go do. I feel like the people who typically generate id
by mtlynch 3y ago
>I made an newsletter where I dump all my really good business ideas onto that I don't have the time to go do.
I feel like the people who typically generate ideas like this tend to be disconnected from actually executing ideas and building a business.
From the last newsletter:
>Liquid Death Branding Strategy
>Replicate Liquid Death's strategy by rebranding mundane products (e.g., pickles, crisps, chocolate) with standout packaging and marketing. They ran up a water brand to $260m in sales last year with really good branding.
This is basically like saying, "Make a movie, but here's the twist: hire a great director, screenwriter, and well-liked actors. Barbie did this and made over $1B at the box office."
It's extremely difficult and expensive to execute successful marketing like Liquid Death, and many businesses burn millions of dollars on it and their business flops anyway.
"Be good at branding" is not a business idea.