You don't need AI to commit advertising fraud; publishers already do so. Detecting fraud is usually about checking what IP range does a request come from: one a

You don't need AI to commit advertising fraud; publishers already do so. Detecting fraud is usually about checking what IP range does a request come from: one allocated to consumer internet, or one allocated to cloud providers like AWS. All the ad bidder usually sees is a JSON payload with information about the user agent and some demographic information about the user. You can also look up user ID info against a user graph you bought from a data broker and if you've never seen them before decide that they may be fraudulent. Ad fraud isn't particularly sophisticated. I used to run queries against our bidder and would find many hundreds of requests coming from a single AWS IP within a given time frame