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If AI is good at faking content what stops its use for faking consumtion/engagement. In my mind that’s the next logical step in the internet enshitification.
by lacrimacida 3y ago
If AI is good at faking content what stops its use for faking consumtion/engagement. In my mind that’s the next logical step in the internet enshitification.
- novagameco 3y agoYou don't need AI to commit advertising fraud; publishers already do so. Detecting fraud is usually about checking what IP range does a request come from: one allocated to consumer internet, or one allocated to cloud providers like AWS. All the ad bidder usually sees is a JSON payload with information about the user agent and some demographic information about the user. You can also look up user ID info against a user graph you bought from a data broker and if you've never seen them before decide that they may be fraudulent. Ad fraud isn't particularly sophisticated. I used to run queries against our bidder and would find many hundreds of requests coming from a single AWS IP within a given time frame