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AI is generating content, not consuming it. If people are easily duped by fake or bad products with advertisements or content generated by AI (which, they are)
by novagameco 3y ago
AI is generating content, not consuming it. If people are easily duped by fake or bad products with advertisements or content generated by AI (which, they are) then this will continue to drive revenue for Google. The only reason Google dislikes SEO manipulation is because it's a way for sites to get top real estate on google without paying for the promoted results; the quality of the product doesn't matter to them
It only becomes a problem when it results in a collapse of trust; when people have been burned by too many bad products and decide to no longer trust the sites or search results which they used to. Due to my job, I get a lot of ads for gray market drugs on Instagram. I know, however, that all of these are not tested by the FDA and most are either snake oil or research chemicals masquerading as Amanita Muscaria or Delta-8 THC, and so I ignore these ads.
- lacrimacida 3y agoIf AI is good at faking content what stops its use for faking consumtion/engagement. In my mind that’s the next logical step in the internet enshitification.
- novagameco 3y agoYou don't need AI to commit advertising fraud; publishers already do so. Detecting fraud is usually about checking what IP range does a request come from: one allocated to consumer internet, or one allocated to cloud providers like AWS. All the ad bidder usually sees is a JSON payload with information about the user agent and some demographic information about the user. You can also look up user ID info against a user graph you bought from a data broker and if you've never seen them before decide that they may be fraudulent. Ad fraud isn't particularly sophisticated. I used to run queries against our bidder and would find many hundreds of requests coming from a single AWS IP within a given time frame