This is incorrect, or at least incorrect if you generalize it beyond noyb. All I want is for the true costs of using a product to be understood. Businesses can

This is incorrect, or at least incorrect if you generalize it beyond noyb. All I want is for the true costs of using a product to be understood. Businesses can and should make money! But it’s wrong to present a product as “free” when it is not. It’s no different than having a fine print click license granting Facebook permission to come take stuff from your garage. Yes, businesses cost money to run. No, that does not mean that all business models must be permitted regardless of consumer and social harm. There is no fundamental right to a profitable businesses; if a business cannot be profitable within the bounds we choose to set, oh well. (And I say this as a huge EU policy skeptic that thinks they are way over-regulating)