Speculation on my part, but most memory chips (DRAM, flash, EEPROM) that I've seen sold are measured in bits rather than bytes. That might be because some of th

Speculation on my part, but most memory chips (DRAM, flash, EEPROM) that I've seen sold are measured in bits rather than bytes. That might be because some of them aren't divided into or accessed in bytes. Or, as you say, it's marketing all the way down.