> Fitbit was a great product and for Google to axe the founders says “we care about monetizing users not serving them.” They weren't axed. They are choosing

> Fitbit was a great product and for Google to axe the founders says “we care about monetizing users not serving them.” They weren't axed. They are choosing to leave. They probably reached the point where all the incentives to stay were earned and have no other reason to stay. The Fitbit acquisition was completed 3 years ago so it is quite likely they have reached full vestment.