apple has been in the content licensing and user distribution business for a long time with books, music, etc. Its a logical extension of their business. But th

apple has been in the content licensing and user distribution business for a long time with books, music, etc. Its a logical extension of their business. But they have more money than god and if their studio spending far outweighs its income they can absorb that with prophets from other divisions. Also, apple has the problem where they have more money than they know what do with - if they can figure out a profitable movie and tv studio then it would be an honest to god diversification.