Yes but we didnt' have the entire thing uploaded into our heads. To use Byung-Chul Han's phrase, you're both master and slave in one now. You're not even a subj

Yes but we didnt' have the entire thing uploaded into our heads. To use Byung-Chul Han's phrase, you're both master and slave in one now. You're not even a subject any more (that has some places to escape to) but a project. To tie it into the article, the social media dynamic, young girls seeing themselves as never-ending beauty projects that have to get lip-fillers, more clicks, more likes, compete with each other, is just the logic of capital without even someone needing to subject them to it, they're doing it themselves. Capital's eaten all the physical space, it's still hungry so it's gobling up all the mental space, and information tech was the vector to jump from one to the other. And it does to the mental environment exactly what it did to physical spaces once its done harvesting them.