I agree, but they appear to be aware of the level of "cringe" their marketing puts out. I'd say they're the Limp Biskit of beverage companies. They are all in

I agree, but they appear to be aware of the level of "cringe" their marketing puts out. I'd say they're the Limp Biskit of beverage companies. They are all in on the stereotype, without shame, while simultaneously making fun of themselves for it.