>everything we don't do, is for you This approach is called "Intelligent Refusal" of product selection, when profit:price:customer value ratio trumps any popul

>everything we don't do, is for you This approach is called "Intelligent Refusal" of product selection, when profit:price:customer value ratio trumps any popularity concerns for stocking that product. From the Sol Price (costco) school of thought. I think it works because they recognize you don't have to delight the end-user as much as the purchaser, the end-user can just ask for more of another product to fix any short comings like dryness or lack of taste.