I don't think the hardware is the main product. I think the AI is, but they didn't want to be "just an app" they want to be the first OS for the new way of com

I don't think the hardware is the main product. I think the AI is, but they didn't want to be "just an app" they want to be the first OS for the new way of computing. So they designed a new device. I wouldn't be surprised if they open up to OEM's to start making all kinds of devices.