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"transactional versus marketing" In my last big job we had big discussions about what is marketing. What can marketing pack into a transactional without it bec
by KingOfCoders 3y ago
"transactional versus marketing"
In my last big job we had big discussions about what is marketing. What can marketing pack into a transactional without it becoming a marketing email? Banner? A tagline in the signature? Testimonials? Also - b/c Germany - big discussions with legal on that topic.
- hiatus 3y agoFor US companies, the FTC has some guidance on transactional vs marketing, including commingling of the two. https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business https://www.ftc.gov/business-guidance/resources/can-spam-act...
- dboreham 3y agoUh. The answer to this is easy and obvious, unless you are trying to force marketing content into a transaction email.
- callalex 3y agoThis is like making technical arguments to someone else that actually, legally, you are not sexually harassing them. If there’s even an inkling of a question, your behavior sucks.