>Primes like the least interesting part of Amazon in terms of regulation I suppose that's a matter of opinion. But, sure, there are certainly other interesting

>Primes like the least interesting part of Amazon in terms of regulation I suppose that's a matter of opinion. But, sure, there are certainly other interesting "parts" (e.g. how they treat merchants [0]). >Prime needs regulation like Costco Petrol needs regulation. Video is a cool free bolt on to free shipping with its own bolt ons. No. Amazon is responsible for nearly 38% of e-commerce and commands the broadest merchant network available [0]. That's an issue in itself and the bundling of non-commerce items like Video make it worse. And, I'm not sure why anyone would assume that it's free. They have increased the price of Prime membership multiple times since introducing Video and simply don't itemize its contribution to the price, but that doesn't mean we're not paying for it. That's actually part of the issue. You don't know what you're paying and you can't opt out of their bundling to reduce your price. That puts pure-streaming competitors at an unfair disadvantage, and also pressures e-commerce consumers to consider dropping other streaming services. [0] https://www.reuters.com/technology/us-sues-amazoncom-breaking-antitrust-law-harming-consumers-2023-09-26/ https://www.reuters.com/technology/us-sues-amazoncom-breakin...