Depending on how in in-your-face that is, it might just kill the platform. I don't have any definitive answers but maybe if they ramped up their own game develo

Depending on how in in-your-face that is, it might just kill the platform. I don't have any definitive answers but maybe if they ramped up their own game development studios, and flooded the ecosystem with them, they might see some return on investment (people paying for micro transactions basically) that seems like a semi-organic fit for the platform.