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This is an “inside a bubble” take. The idea that software engineers at Twitter are influential on the platform is laughable. How many of these accounts are so

• vineyardmike 3y ago
  There’s more employees than just SWEs. And you don’t need to be generally famous, you need influence in key niches. Twitter has historically hired people with large Twitter followings into roles that are more external. Some of them have been interviewed by the news media (eg The Verge). I’d be surprised if it didn’t have an impact on advertisers.