The more interesting question is, from a business pov, is there any other way? If it were profitable to continue creating that good company, people would do it

The more interesting question is, from a business pov, is there any other way? If it were profitable to continue creating that good company, people would do it because there is a return to be made. If "leave before things start going downhill from the pretend-growth" happens everytime, there is an arbitrage opportunity to just continue compounding the "good" company.