Nowadays we don't really buy hardware or software... We buy into ecosystems. The Android crowd, the Apple gang, etc... Once you are member of one ecosystem, f

Nowadays we don't really buy hardware or software... We buy into ecosystems. The Android crowd, the Apple gang, etc... Once you are member of one ecosystem, friction is high enough usually to keep you in. Moreover, many of the eco-customers wear more than one device.. phone, watch ... So... why would I buy into yet another ecosystem with a third device to carry? And no... most eco-clients will not abandon their current ecosystem that easily. The 360 degree camera is quite nice, though...