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Ask HN: Do you send free trial abandonment emails?
Every day I get a few folks that sign up for an account with a free trial, and do... absolutely nothing.
I want to send an automatic "No really, what were you expecting from OnlineOrNot?" email to these folks that did absolutely nothing.
Is this a thing other folks do, and if so, how long before you consider a free trial abandoned?
- nusl 3y agoWebsites that nag me almost entirely get removed for consideration. Since “everyone else does it” your average user receives a lot of them, and a lot of them means people either gloss over them or start disliking them
- anenefan 3y agoThere are obvious things like, they signed expecting options / functionality, or the email service they use is binning any service / activation emails. What's less obvious is possibilities such as your sign up html / web code is more robust ... but your service is only compatible with the latest and greatest browsers ... cough Netscape 11 issues, which I have witnessed frequently having an older system. Amazingly I don't cry and look to see how much money is in my wallet to upgrade so I can be part of the jet set ... actually not amazing, I'm just lazy and comfortable.
- ano-ther 3y agoGood question. From a user perspective it seems like you give people who want to look around the option to either sign up, or… sign up. That may lead to empty sign-ups. I would take it as an opportunity to send a friendly email to learn about their motivations and why they didn’t continue. > Get Started > Learn by doing: Create your account/Sign in, and add the websites and APIs you want to test! > If you prefer a guided approach, start with Register for an account.
- rozenmd 3y agoGood point, perhaps I should surface the screencasts/demos a bit better.