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> At CES this year, the automaker announced MBUX Sound Drive, a new feature that uses sensors and software to link music to driving. It’s hard to describe, but
by iamthirsty 3y ago
> At CES this year, the automaker announced MBUX Sound Drive, a new feature that uses sensors and software to link music to driving. It’s hard to describe, but Mercedes says its composed musical tracks to pair with with regular functions like recuperation, acceleration, steering, and braking, turning the whole car — as Will.i.am puts it — into its own “orchestra.”
"It's hard to describe" is almost never a good way to describe a product.
- entrox 3y agoHow about "it makes driving more fun"? The way I understand this works, is that there are specifically constructed tracks that can be mixed dynamically depending on sensor input. Imagine hearing a low-key backing track while idling, and as you start to accelerate, more and tracks get mixed in - maybe lyrics start to kick in with highway speeds and so on. This would be similar to how adaptive soundtracks work in some games. It is no accident that this feature debuts from Mercedes-AMG. The main selling point of these cars has been emotion, stemming from their roaring V8 engine. In a future where this breaks away due to emotionless EV drivetrains, how do you appeal to drivers' emotions and make it more "fun"?