I mean "rational" in terms of being able to justify it to others, and have it be rational to them too. I can convince the board why a moderate donation to Chari

I mean "rational" in terms of being able to justify it to others, and have it be rational to them too. I can convince the board why a moderate donation to Charity X is good PR, or why funding Product Y is a sound investment. It's much harder to justify why the company should give away half its profit with no direct return.