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This is exactly what I do. Knock up a landing page, and stick up an Adwords campaign. Its a great way to find and engage some initial customers, who will be ab
by tomgallard 14y ago
This is exactly what I do. Knock up a landing page, and stick up an Adwords campaign.
Its a great way to find and engage some initial customers, who will be able to help you shape your product as it develops. Also gives you a great idea on how much it will cost you to acquire customers, and gets you a web presence nice and early.
Oh- and I always talk to my other half about it- she's a complete non-techy so always has a different angle on things, which can be really useful.
I've written out the details steps I use here: http://blog.crispyfriedsoftware.com/post/19774815792/6-steps-for-your-startup-before-you-start-coding http://blog.crispyfriedsoftware.com/post/19774815792/6-steps...
- sparknlaunch12 14y agoLanding pages may capture email addresses and gauge some level of interest. However they don't properly validate your offering. Ash Maurya (lean cannas) writes about landing pages but also the importance of doing your market research. Http://www.ashmaurya.com/
- tomgallard 14y agoYes, I agree-its a good first step, but it isn't sufficient on its own. Also not applicable to some products/services.