4 ms·
Sega’s market advantage was that the hardware R&D was mostly paid for by their very successful arcade business (they still have major success here) and they mad
by bitmasher9 3y ago
Sega’s market advantage was that the hardware R&D was mostly paid for by their very successful arcade business (they still have major success here) and they made reduced costs versions of arcade hardware and sold them as home consoles.
It was this hardware expertise that lead to their acquisition by Sammy, a company that makes Japanese slot machines. They also valued the better public image a game company has, and adopted Sega’s name.
- wormius 3y agoBad news on the arcade front: https://www.polygon.com/22906391/sega-japan-arcades-sold-history https://www.polygon.com/22906391/sega-japan-arcades-sold-his... Sega is leaving Japanese arcades behind. The company announced it is selling its remaining arcades to a company called Genda, Inc. (also known as GiGO), and leaving the coin-op business, where it first made a name for itself, for good.