Apple is saying, separately, «our reason to run iMessage isn't selling hardware» and «funding for running iMessage comes from customers and we won't provide it

Apple is saying, separately, «our reason to run iMessage isn't selling hardware» and «funding for running iMessage comes from customers and we won't provide it to non-customers». Both paraphrased by me. I've no idea why they do develop and run iMessage, but I also don't necessarily see a conflict between the two sentiments.