It's a legit concern, but there are a lot of factors that go into that. And I'd argue that most domains can (and will) support more than one player. There are m

It's a legit concern, but there are a lot of factors that go into that. And I'd argue that most domains can (and will) support more than one player. There are many ways to segment a market, and not all of them are mostly (or even at all) about the product you're selling. An example would be selling your product on a "lowest cost" basis, with few frills and extras and minimal support, versus selling it as a "luxury" experience with all the bells and whistles and "white glove" support. Same product, but two different segments within the overall market for $FOO.