4 ms·
Why Shrinkflation Works So Well (and When It Doesn't)
- bell-cot 3y agotl;dr version: Shrinkflation works so well (against the consumer) because (1) it's just one part of big companies' very complex marketing / packaging / pricing games, and (2) mostly-inattentive consumers have no chance of winning complex games against highly-attentive big companies.