They don't like heat pumps mainly because their customers "don't feel the heat" from them. The heat comes out at lower than body temperature (85F/30C) so the cu

They don't like heat pumps mainly because their customers "don't feel the heat" from them. The heat comes out at lower than body temperature (85F/30C) so the customers don't feel like they're really working, whereas a gas furnace or electric heater usually heats to 120F/50C. So, customer satisfaction is often lower even though they are saving money and polluting less. But, you know, that 85F is plenty to heat a room to 72F and keep you warm.