Some of the wording here is awful. Like: "Following a disciplined approach" Were you not doing that before? If not, why switch now? What's the actual differen

Some of the wording here is awful. Like: "Following a disciplined approach" Were you not doing that before? If not, why switch now? What's the actual difference. Seems like a weird thing to say if it doesn't mean anything. It's like you're trying to boost the word count. It's not even this particular line, it's just the whole post feels like it was written for the sake of a blog post, and not much else. It puts me off reading more.