Like it love it or hate it, but this is what Apple does. They sell premium hardware with a walled garden of software that meets the full expectations of 80% of

Like it love it or hate it, but this is what Apple does. They sell premium hardware with a walled garden of software that meets the full expectations of 80% of people in general and 90-95% of people who can afford these devices. For their target audience, $3000-3500 is probably the perfect the price point for the “first” generation of a new (to them) tech platform. Insofar as it allows them to turn a profit, ship best in class mass-manufacturable hardware, and not price out their core demographic of new adopters.